CONTENT : STOP AND BE LAZY
And me being me I began to research how others did it. Looking for new ideas I came across an article, I don’t even know who it was and yet their message totally hit me. It basically said to me, if creating content was taking the joy out of your message “STOP AND BE LAZY”!
- Helps me focus
It has helped me to really focus on being consistent in amplifying my core message to deliver across all platforms. Instead of going wider with my message. I have been able to go deeper with my message and wider with my reach.
- Helps me see things differently
Creating different forms of the same content, helps me to see things from different perspectives, allowing me to reinforce and reshape my message consistently, for different audiences.
- Saves me time
This has to be the winning reason. Time! Who has spare time? Not me! I’m all into working smarter, not harder and definitely not longer!
- Saves me brain cells
This for me is a no-brainer and creating content has actually become more fun. I have created a strategy and process around what I’m doing. Outsourcing what I don’t need to do! One inspiration, one good piece of content I enjoy creating into bite size posts and focused articles, quotes and tweets, podcasts and videos, even infographics and 7 day challenges. Now instead of draining me, in a funny way, it’s more inspiring.
- Helps me connect with more people
Everyone responds differently to how they assimilate information and content. Repurposing content is allowing me to connect with different people on different platforms with the same message, in different ways. Something I am loving.
- Greater results, faster
There are definitely more eyes on my content, with more shares, traffic, and engagement. There more people commenting and connecting both privately and publicly. And with a wider reach I am reconnecting with many of those who I have lost contact with over the years, leading to new and repeat business out of the woodwork.
So for any of you out there overwhelmed with content, seriously look at being lazy and learn how to reuse and repurpose your content. It’s by far one of the best things I’ve done to free my mind, grow my reach and create new business in the past six months. Watch this space, as I look to getting even more lazier into 2019!
Looking to reduce the stress of content creation in 2019? Looking to get clear on what’s truly important to you in your business? Let me help! Private message me and let’s chat.
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