More Important Than Money

What do super-successful coaches, entrepreneurs and business owners all have in common?

  • It’s not experience.
  • It’s not extraordinary skills.
  • It’s not even a powerful drive.

Although all of these things can definitely help your business grow, they’re not a prerequisite for success. After all, no one is born with experience or skills, and plenty of successful people lack drive. The one thing that does make a difference, though, is your “WHY!”

  • Why did you decide to become a coach, entrepreneur, business owner?
  • Why do you spend so many hours in front of your computer every week?
  • Why do you stay up late and get up early, just so you can work on growing your business?

The “why” is what ultimately drives us to success, but here’s the thing: it’s different for everyone. Your why is not my why, and my why is not her why. It’s a deeply personal choice that can have great meaning…or not.

For example, a survivor of domestic abuse might happily spend 60 or 70 hours each and every week mentoring other victims of abuse, or counselling couples on how to break the cycle. Her big why is a strong desire to prevent other women from suffering in the same way she did.

A mum may be saddened at the thought of sending her kids to daycare just so she can go to work to (barely) pay for it. Her big why is a drive to spend as much time with her kids as she can, while still supporting her family.

So what’s your big “why”? It might be the freedom to travel, the option to spend time with your family, the ability to take weeks off at a time to care for a sick family member, it might be to have freedom and flexibility to do what you want when you want or even to earn enough money to support a charity that’s close to your heart.

Whatever it is, your “why” is the driving force behind every action you take. When you’re deciding whether or not to take on a new client, ask yourself if they and what they want to achieve is aligned with your “why.” When you’re setting goals for the year, ask yourself if those goals are moving you closer or further from your big why. When setting up your schedule and putting goals into please, check with yourself that you’ve tapped into your big why so that time and energy are aligned. Thinking of branching out into a new business venture? Make sure it’s in alignment with your big why, and success is suddenly much more attainable.

Check out whether you are ready to dig deep and find your why by completing a life score assessment? Link to download: https://annamanderson.com/

 

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