TOO MANY HATS
So who of you out there are hat people? I’m not a hat person and yet today it’s all about hats. Why on earth talk about hats? Because I bet, even if you’re not a hat person, as a business owner, you, just like I do, wear many, many hats, in just one day. I’m 100% certain, we’ve all been there as …..
- Marketing Guru
- Sales Extraordinaire
- Content Developer
- Trainer, Speaker, Coach
- Technical Support
- Customer Service
The list goes on. And while we all know that this type of multi-tasking and juggling is to be expected in business, not all hats are created equal. For example, we all know that sales outweighs bookkeeping, although still important, without sales and marketing, there will be no books to manage.
You also have to consider how much time you’re spending with each hat. If you spend all day tweaking the design on your website and put off making those sales calls, sending an email to your list, what have you gained? Sure, you might have a cooler website, and you’ve probably just lost an opportunity to drive traffic to your products, service or offer.
In an ideal world, you could put on your CEO | Boss hat and delegate the rest. AND here in the real world, we don’t always have that option. Instead, we learn to work smarter, and hopefully get clear and take care of how we’re spending our time.
Of course, we all have different strengths and skills when it comes to what we want and need to do. You might love customer support and hate bookkeeping, while someone else enjoys the numbers game and doesn’t like dealing with the public. One thing is certain, in business, money-making tasks should ALWAYS be at the very top of your to-do list. It is vital that you identify those money-making activities in your business and be sure to prioritise them every single day.
In, the 7 Habits of Highly Effective People, Stephen Covey recommends prioritising tasks based on a time-management grid. Every task is assigned to a quadrant, based on whether it is urgent, important, both, or neither. I love this grid. It is kind of tattooed on my brain whenever I start to think where to next.
When you are clear on where a task falls on the grid, you’ll immediately know what you should be working on. For example, marketing and planning are important yet not urgent. A ringing phone is urgent, not important. The sales page for your new program, launching tomorrow, is both urgent AND important. Prioritising your day, think about where each of your tasks falls in the quadrant, and schedule them accordingly.
Will you always be working on the best task in the moment? Probably not – none of us are perfect. Nor will you always use your time as wisely as you could. Again, we’re only human. And by making a conscious effort to organise and prioritise your days, you’ll find life and business a lot less stressful and overwhelming.
Then, as you get better at prioritising, the next step to reduce the hat count is by looking at automation and outsourcing. Automating regular processes, for me meant social media. I create most of my posts a week, sometimes a month in advance depending on how busy I see my week/month being. I now use Buffer, Tailwind and Facebook Scheduling to help in this area.
Next step as more money comes into the business it’s a great opportunity to gradually outsource roles to others. The great thing is that today outsourcing is so much easier as opposed to when I first started business.
Outsourcing for me started with a bookkeeper. Hiring a book keeper who is expert and a good communicator, not only saves time and often dollars, it totally saves your headspace. It’s an investment in your sanity as well as in the financial health of your business. Outsourcing social media is also becoming a huge resource for me, while I learn the basics of the different social media platforms, having others do what they do best is a life saver.
So, what hats are you wearing?
It’s only natural that you’re going to carry a lot on your shoulders, and you won’t do your business or you any good if wearing too many hats, you overload yourself and burn out. So today, no matter what hat’s you are wearing, commit to working smarter, and not harder for the future. Your business, brain and body will love you so much more for it.
Complete a business health check and understand how well your business is performing against key areas, then prioritise sectors that need attention to create your next growth steps. Or book a kick start session with me and let’s get you rocking both your business and your life.